Back to projectsCase study

Luis Carlos Segura — the campaign ended, the site stayed alive.

A full stack platform for a 2026 campaign for Colombia's Senate: lead-capture forms, a leads dashboard and two-way automated emails. When the campaign wrapped, the same site became the digital home of his track record — instead of being scrapped and rebuilt from zero.

PoliticsFull StackLeads DashboardSocial Medialuiscarlossegura.com

Luis Carlos Segura at a community gathering

The challenge

A campaign plays out in weeks: everyone who leaves their information needs to be contacted fast, and no one has time to comb through a shared inbox. And once the campaign ends, the site usually gets left to rot right when people start searching for who the candidate is.

The solution

A custom backend with a leads dashboard and two-way automated emails, so the team could respond the same day. And an architecture built to last: once the campaign closed, the site pivoted to track record and press while keeping the backend, forms and domain intact.

Phase 1 · 2026 Senate campaign

A capture machine, not a brochure.

Lead-capture forms

Several forms spread across the site — contact, volunteer sign-up and citizen proposals — all writing to the same lead database.

Leads dashboard

The campaign team saw every submission in its own panel: who wrote in, from which form and about what topic, no fighting with spreadsheets.

Anti-spam protection

Cloudflare Turnstile on every submission, so the database filled up with real people, not bots, in the middle of the campaign.

Automated emails

One form, two emails, zero manual work.

Every submission fires the same sequence, in seconds, with no one having to copy data anywhere.

Someone fills out the form

The submission passes anti-spam validation and gets saved to the backend's lead database.

Internal email to the team

The team gets an instant email with the details and the full message, so they can respond without logging into the panel to check.

Confirmation email to the citizen

The person gets their own confirmation: their message arrived and someone will read it. No one is left wondering into the void.

Phase 2 · After the campaign

From asking for the vote to telling the story.

Same technical foundation, a different goal. Today the site tells 24 years of public service instead of pushing a candidacy.

Track record as the centerpiece

The site stopped asking for the vote and started telling the story: council member since age 18, Secretary of Education, Mayor of Chía, and the work happening today on the ground.